The Scripts Desk
Nils Rooijmans' free Google Ads scripts list: the community's standing index
A curated index of 400-plus free Google Ads scripts covering bidding, ad testing and reporting, maintained by a dedicated Ads scripting specialist since 2019.
Ads Scripts are scattered across agency blogs, forum threads and one-off gists, which makes finding a working one for a specific job harder than it should be. Nils Rooijmans has spent years consolidating them into a single running list, now well past 400 entries and covering bidding, ad testing, negative keywords, reporting and more.
Why it made the cut
This is the community's default reference. It shows up repeatedly across independent 2025 and 2026 roundups as the list practitioners point newcomers to first, and Rooijmans is one of the few people whose full-time specialism is Ads Scripts rather than scripting as a side interest to a broader PPC practice. The list has been maintained continuously since 2019, which in a space where scripts quietly break on API changes is worth more than it sounds.
How to run it
- Browse the list by category and pick the script that matches the job.
- Some scripts are free to copy directly from the page; others are gated behind a free email signup.
- Paste the code into Tools, then Bulk actions, then Scripts in Google Ads, and authorise it.
- Preview before scheduling, as with any third-party script.
Worth knowing
Not every entry is equally current; with 400-plus scripts contributed and maintained over several years, some inevitably lag the latest API version more than others. Treat the preview run as mandatory, not optional, and check the script's own notes for a last-updated date before trusting it in a live account.