Paid Media Desk
Paid Media
The flagship desk. Strategy, structure and hard-won field notes from practitioners who run the accounts, across search, social, programmatic and video.
17Articles filed
7Contributors
9Sub-desks
Write for this desk
Pitches open
Reviewed every week
Featured in Paid Media
Continue reading in Paid Media
PPC
How two months running ChatGPT Ads had me unlearning Google Ads
Every PPC instinct you have built on years of Google habits breaks on ChatGPT Ads, and this piece maps where.
PPC
Why Being Great At Google Ads Isn’t Enough
The best PPC results don’t come from better bidding strategies alone. They come from understanding the business behind the account, asking better questions and building the relationships that give you the answers.
PPC
Are AI Overviews Killing Your PPC Performance? What The Data Tells Us
Find out how AIOs are disrupting PPC performance, and what actions you can take today to protect your campaigns.
Measurement
The Death of Last-Click: a Measurement Model Your CFO Will Trust
Attribution has quietly become a board-level argument. A pragmatic, defensible framework for moving beyond last-click without losing the finance team's confidence, drawn from three years of rebuilding measurement at scale.
PPC
Performance Max Gets Real Controls: Campaign-Level Negatives, Brand Exclusions, and Channel Reporting Are Now Live
Campaign-level negative keywords, granular brand exclusions, and channel-level reporting have all landed in Performance Max. Here is what actually changed and how to use it.
Social Media Advertising
What Andromeda Actually Changed and What Your Account Structure Should Look Like Now
Andromeda rewired what Meta optimises for. Most accounts still fight the algorithm. Here is the structural response that actually works in 2026.