PPC
How two months running ChatGPT Ads had me unlearning Google Ads
Every PPC instinct you have built on years of Google habits breaks on ChatGPT Ads, and this piece maps where.
AI Tools
Social Media Advertising
Meta's AI Creative Stack in 2026 Is a Volume Lever, Not a Magic Button
Meta's generative AI tools doubled adoption to 8 million advertisers in four months. They are genuinely useful, but not for the reason most coverage suggests.