Measurement
How to Run a Paid Search Experiment You Can Actually Trust
How to design a Google Ads experiment you can trust, choose the goal metric that keeps you honest, and act on a result that comes back inconclusive.
AI Max
PPC
AI Max for Search Is No Longer Optional: What the September Migration Means for Every Advertiser
Google is auto-migrating DSA, broad match, and auto-assets to AI Max from September 2026. Here is what you actually control, and how to migrate on your own terms first.