Director of Paid Search, EDU

Zeta Global is hiring a Director of Paid Search for its Higher Education division, working remotely across the United States and setting paid search strategy for enrolment-focused clients.

The brief spans turning client goals into full-funnel plans on Google and Microsoft Ads, running account planning around budgets and testing roadmaps, and owning paid search execution against enrolment metrics such as cost per lead and cost per start.

Zeta wants someone with eight to twelve-plus years in paid search and hands-on management of monthly budgets of at least $500,000, balancing strategy with day-to-day delivery.