Vassi Marinova-Kaseva

Senior Manager SEO

Vassi Marinova-Kaseva is a Senior SEO Manager at Merkle Bulgaria, part of Dentsu, with over 15 years of experience in search marketing. She specialises in both SEO and PPC, recognising that organic and paid search work together as part of a holistic search strategy to better understand user intent and maximise online visibility. Alongside her expertise in technical SEO, content strategy, and search performance, Vassi actively works with the evolving landscape of AI-powered search, including Generative Engine Optimization (GEO) and Large Language Models (LLMs), helping businesses adapt to the future of search. She is also the SEO & PPC expert behind Bulgaria's leading educational platform, Ucha.se, and its international counterpart, Eduboom, where she drives sustainable organic growth and paid search performance across multiple markets.