Craig Graham

Co-Founder and CEO, Grayvault Consulting

Craig Graham is the co-founder of Grayvault Consulting, a paid media and attribution consultancy working across e-commerce, lead generation, and healthcare. He has spent 15 years running paid media (Search, Shopping, PMAX, YouTube, Meta/Facebook, ChatGPT, and others) accounts, with a focus on the measurement and account-structure problems that show up once spend gets serious. He works mostly with complex, multi-location and high-spend advertisers, and writes about attribution, experiment design, and the gap between what platforms report and what actually drives revenue.

Writes with Craig Graham